When Quiksilver decided to start a women's surfing line in 1990, it was a gutsy move. But great ideas always take some guts, and the company saw untapped women's surf market as a huge opportunity. Turn out they were right.
Like all things Quiksilver, Roxy was born in the water. Initially as a swimwear line, it debuted in later summer of 1990 to imediate success. With each year that passed, the brand expanded into further success: a sportswear line, denim line, key snow peices, and a women's board short that forever changed the women's surf market. By 1994, Lisa Andersen, then reigning ASP Female World Champion, became the first member of the Roxy team before winning three more world titles. She is considered by many to be the most influential surfer in the history of women's surfing, and her guidance has led the Boardrider's Team to grow into the most respected and accomplished pro team in women's surfing. A Roxy-branded professional event was a natural progression from team sponsorships, and thus the first annual Quiksilver/Roxy Women's Pro Surfing event was born in 1995. Roxy Pro Hawaii remains one of the most prestigious and exciting ASP World Championship surf events.
The new millenium brought an exciting, eclectic evolution of Roxy as well, with a full line of snowboards, skis, boots, and more! With the new snow product lines came The Roxy Chicken Jams, a series of all-girls pro snowboarding events that debuted in 2004. Roxy's pro snow team is bigger too, with recent world-class additions in Torah Bright, Alexis Walte, and Amber Stackhouse.
Roxy is now a global lifestyle brand, offering products for every aspect of the active girl's lifestyle. From handbag to Henley, wetsuit to tide watch, the key ingredient in their products is that inimitable Roxy spirit: "Daring, confident, naturally beautiful, fun, alive: Roxy."