Giro was founded over 30 years ago by Jim Gentes, a man with a penchant for design and answering unmet needs. This talent led him to making his own products, and ultimately resulted in a company committed to serving the rider through personal expression and advanced performance. Our world has changed dramatically in the past three decades, but Giro has remained steadfastedly committed to serving outdoor enthusiasts. For Giro, the beauty is in even the most minute of details, whether it's a millimeter in a footwear last or the chamfered edge of a vent. Because when you're out on the slopes, every detail matters, and Giro is determined to make the best gear that gets you there.