Faction focuses on making high quality skis that are progressive in their construction as well as in their use of freeride, freestyle, and all-mountain skiing. It is an independent group of skiers, artists, film-makers, engineers, partners, dreamers, and doers that are united by a love for the mountains and the world's finest tools of escape.
Faction is based in the epic Alpine playground of Verbier, Switzerland, and has unleashed their relentless development process to deliver award-winning skis used by the world's most demanding mountaineers: Freeride World Tour champions, Olympic and X Games gold medalists, and more than 100,000 fans. Their innovations in lightweight, hybrid cores and recycled materials propelled their rise through the ranks of the ski manufacturing elite. However, the company says its greatest strength lies in the people who work tirelessly to design and deliver the best experience for their fans.